Side Hustles

How to Start a Billboard Business: $30k a Month Part-Time

Discover how a part-time billboard business can generate substantial monthly income with minimal risk and manageable effort.

By The Money Zone Editors Updated June 25, 2026

Billboards continue to be a lucrative advertising medium despite the digital age. Chris Brown, for example, developed a part-time billboard business that earns him around $30,000 per month. With about 30 billboards in Bentonville, Arkansas, he achieved early retirement by age 42.

Short Direct Answer

Starting a billboard business involves acquiring or leasing billboard locations, securing advertising clients, and managing maintenance, which can be done part-time and scaled to generate significant monthly revenue.

Practical Explanation

To launch a billboard business, begin by identifying high-traffic areas where billboards are permitted. You can either purchase land or lease space for billboard installation. Next, install the billboard structures and secure advertising contracts with local or regional businesses. Managing the business part-time is feasible by outsourcing installation and maintenance tasks and focusing on client acquisition and contract management.

Example Scenario

If you own 30 billboards and charge an average of $1,000 per billboard per month, your gross revenue would be $30,000 monthly. After expenses such as leasing, maintenance, and advertising, the net income can still be substantial, especially with efficient operations.

Alternatives and Next Steps

Start with fewer billboards to minimize upfront costs and expand gradually.
Consider digital billboards, which can command higher advertising rates but require larger initial investments.
Explore partnering with local businesses to secure long-term advertising contracts.
Research local zoning laws and permits to ensure compliance.

Bottom Line

A billboard business can be a low-risk, part-time side hustle with the potential for significant monthly income. With strategic location choices and effective client management, it offers a scalable opportunity for entrepreneurs seeking passive income streams.

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